SNAU. Fuels the Fast Lane: Sponsoring @formula.zac, Australia's Rising Hyper Racer Star

May 28, 2025

At SNAU. (Snus Australia), we’ve always believed in pushing boundaries — whether it’s redefining how Australians get their energy or backing talent that’s changing the game. That’s why we’re proud to be Australia’s top caffeine pouch provider and the official sponsor of our friend and adrenaline-fueled trailblazer, @formula.zac, one of the fastest rising stars in the hyper racing scene.

The Future of Energy Is Here — and It’s Caffeine Pouches

Let’s start with what we do best. SNAU. is the go-to brand for premium caffeine pouches across Australia. No sugar crashes. No messy energy drinks. Just clean, fast-acting energy in a discreet, easy-to-use pouch. Whether you're grinding through a workday, chasing personal bests in the gym, or — like Zac — flying at full throttle on the racetrack, SNAU. keeps you sharp, focused, and ready for the next corner.

Our pouches are crafted for performance, and they’re changing how Australians think about energy. Lightweight, tobacco-free, and available in a variety of strengths and flavours — we’re giving people a smarter choice when it comes to staying energized without the crash.

Meet @formula.zac — Fast, Fearless, and Fuelled by SNAU.

When we met @formula.zac, it was clear: this wasn’t just another racer. Zac represents everything we stand for — ambition, precision, and a relentless drive to be the best. As a hyper racing driver tearing up tracks around Australia, Zac’s journey is all about speed, focus, and performance under pressure. Sound familiar?

Our sponsorship of Zac isn’t just a logo on a race suit. It’s a partnership grounded in shared values and mutual support. Zac uses SNAU. caffeine pouches during training and pre-race routines to keep his mental edge razor-sharp. And when he's slicing through corners at breakneck speeds, we know we're part of that drive.

Why SNAU. Supports Local Talent

Supporting Zac isn’t just about racing — it’s about investing in Australia’s next generation of elite competitors. Hyper racing is growing fast, and athletes like Zac are putting Australia on the map. We’re proud to be behind him, not only as a brand but as a community that believes in bold dreams and breakthrough energy.

Join the Movement

Whether you’re chasing your own finish line or cheering from the stands, SNAU. is here to fuel your hustle. We’re more than just caffeine pouches — we’re a lifestyle brand built for doers, dreamers, and high-performers.

Follow @formula.zac to keep up with the high-octane action, and stay tuned for exclusive behind-the-scenes content, giveaways, and meetups. This is just the beginning of what promises to be an unforgettable ride.

SNAU. — Powering Performance. Driving the Future.

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